United States Marine Corps

Honor. Courage. Commitment. And creating compelling recruitment content to inform and enlist.

UX/UI Delivery

UX Strategy

UX/UI Design

XD Leadership

UX Research

Art Direction

J. Walter Thompson had been the United States Marine Corps' AOR for over 75 years when our digital team engaged with the USMC's Recruiting Command to reach potential new Marines in new ways. Driven by both the Marines commitment to finding the best of the best, while also determined to represent "service as a higher calling" as honestly and sincerely as possible, our team utilized the words and photos of real Marines to initiate new conversations with this generation of future Marines.