2018

Paramount Meru

Partnered with Salesforce Ignite, Paramount found more than meets the eye when they set out to replace outmoded filmmaking practices with new digital tools.

UX/UI Delivery

Rapid Prototyping

UX/UI Design

Art Direction

UX Research

From an idea to a functional prototype in just 6 weeks, I lead a nimble team of UX/UI designers and front-end developers to create a new communication tool to aid in film production at Paramount Studios. In the essence of time, we focused on optimizing efforts around day-to-day Producer activities, including valuable dialogues with Marketing and Studio Leadership. The resultant app, built on the Salesforce platform, leveraging the strength of multiple digital products, was used in the production of a major Hollywood movie and help Salesforce sell a large sum of new products and services at Paramount.