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John Deere Global Strategy + Design System
John Deere enlisted my Sapient team to develop a global digital strategy and to build out a design system to support site builds in 90 countries.
Mobile App Design
UX Taxonomy
UX/UI Design
XD Leadership
UX Research
Website Design
From an initial RFP win through a global digital strategy to a host of sites and tools, my five year association with John Deere, starting at Sapient and continuing years later at Salesforce, was truly a story of growth. Leveraging extensive global research to develop comprehensive user personas for all facets of John Deere's business, we advised the global OEM on how to communicate, sell and grow in the digital space for a decade or more.
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