Amazon Props / Amazing Pilot

In pursuit of a way to sell more gift cards, my team helps Amazon "reinvent thank-you" and lays the foundation for an enduring Salesforce partnership.

Mobile App Design

UX Research

UX/UI Delivery

XD Leadership

UX/UI Design

Rapid Prototyping

The question was asked "how might Amazon sell more gift cards?" Research showed that most gift cards are the vehicle for inter-office gratitude shared between co-workers. A pilot-program was developed in accordance with Amazon methods, and was evolved through several rounds of audience-facing testing. Along the way, our involvement onsite at Amazon helped Salesforce ink one of their largest partnerships at that time.