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PALMS CASINO

(2001 - Current)

STORY

Originally opened in November 2001 by the Maloof family, the Palms Casino Resort opened on Flamingo Road and sought to appeal to typical Las Vegas tourists, as well as celebrities and high-rollers. The property was beset by numerous financial challenges, including 9/11, the 2008 recession, and the COVID-19 pandemic. As a result of this instability, the property changes hands a number of time, including in 2016 when the Palms was acquired by Red Rock Resorts, Inc., the parent company of Station Casinos LLC, as well as in 2021, in which the property was acquired by the San Manuel Band of Mission Indians (SMBMI) for $650 million. At the time of the Palms' reopening by the SMBMI, the property had been closed for two years due to the COVID-19 pandemic; its reopening in 2022 made history as the first property in Las Vegas to be fully owned and operated by a Native American tribe.

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The SMBMI, and the larger Yuhaaviatam of San Manuel Nation, are a federally recognized tribe who have called the area around San Bernadino, CA their ancestral home for hundreds of years.

The Palms signage in the Neon Boneyard was acquired by the Neon Museum in 2013 and comes from an early 2000s billboard advertisement, originally located about two blocks east of the property's location. The billboard incorporated a neon sign atop of its facade, measuring about 19 feet in length. In total, the sign incorporates 28 units of neon. The signage originally featured wooden backing, which has since been replaced with aluminum due to safety and preservation needs.

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KEY NARRATION

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Sign Facts

  • The Palms is opened by the Maloof family in 2001.

  • The Palms is an off-Strip property on West Flamingo Road.​

  • This sign comes from and early 2000s billboard located about 2 blocks east of the property's location.

  • It is the 24th illuminated sign in the Neon Museum's collection.

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Guest Education

  • Many challenges created financial instability for the property – 9/11, the recession of 2008, the global COVID-19 pandemic.

  • The instability causes property to changes hands multiple times.

  • In 2021 it is acquired by the San Manuel Band of Mission Indians ( SMBMI ) for $650 million.

  • The SMBMI are a federally recognized tribe who have called the area around San Bernadino, CA home for hundreds of years.

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Additional Details

  • This is the FIRST property in Las Vegas to be FULLY owned and operated by a Native American tribe.

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